Get clear on why LinkedIn matters.

This chapter sets the stage for how education companies can use LinkedIn to build visibility, credibility, and connections without spending hours a day on it. You'll explore the platform’s unique role in the education landscape and what success looks like in this space.


© 2025 Leoni Consulting Group. All rights reserved. Part of the "Level Up Your Education Brand on LinkedIn: in Less Than 5 Hours a Week." Not for redistribution or resale.

LinkedIn’s Unique Role in Education & EdTech

✍️ Make the Case and Search for Your Audience

Finding Success on LinkedIn

✍️ Identify 1-2 Core Goals for Your Brand's LinkedIn

Your Mission & Value Proposition on LinkedIn

✍️ Share Your Mission and LinkedIn Value Proposition

Intro to LinkedIn for Education Brands

Before you post, assess where you stand.

An audit helps you identify quick wins and longer-term opportunities. Whether you have less than five hours a week or a bit more time to invest, this chapter walks you through exactly what to review on your company page and how to align it with your goals.

© 2025 Leoni Consulting Group. All rights reserved. Part of the "Level Up Your Education Brand on LinkedIn: in Less Than 5 Hours a Week." Not for redistribution or resale.

A Quick Audit for Maximum Impact

Basic Profile Metrics

✍️ Gather Three Months of Basic Profile Metrics

Know Your Audience

✍️ Review + Refine Your LinkedIn Audience

Define Your Voice and Tone

🤖 Using AI to Define and Refine Your Voice and Tone

✍️ Build Your Voice + Tone Mini Guide

Investigate Top Performing Posts

✍️ Gather Insights From Top Performing Posts

Seven Things to Include in Your Audit if You Have More Time

Step 1️⃣ Audit Your LinkedIn Company Page

Plan smarter, not harder.

Consistency beats complexity. In this chapter, you’ll learn how to develop a simple, effective content strategy, including what to post, how often to post, and how to save time while you're doing it.


© 2025 Leoni Consulting Group. All rights reserved. Part of the "Level Up Your Education Brand on LinkedIn: in Less Than 5 Hours a Week." Not for redistribution or resale.

Company Pages’ Role in the Scroll and Importance in the Ecosystem

Post Cadence, Timing, and Best Practices

Content Pillars: What to Post and Why

✍️ Start a Simple Content Inventory

Post Types: What They Are & How to Use Them

✍️ Post Types Quiz

Balancing Your Post Types

Writing Captions That Engage

🤖 Using AI to Make Post Creation More Efficient

✍️ Create One Post with AI Support

Step 2️⃣ Establish Your Content Strategy

It’s not just what you post, it’s how you engage.

Posting is only half the equation. This chapter focuses on building reach and relationships by showing up in comments, using employee engagement strategically, and building a sustainable engagement routine.


© 2025 Leoni Consulting Group. All rights reserved. Part of the "Level Up Your Education Brand on LinkedIn: in Less Than 5 Hours a Week." Not for redistribution or resale.

Why Engagement Matters

Amplifying Reach with Employee Engagement

Brand Engagement Routine

✍️ Try the 15-Minute Engagement Routine

Growing Your LinkedIn Company Page's Followers

Step 3️⃣ Implement Your Engagement Strategy

Keep it sustainable, and scalable.

The final chapter brings everything we've learned together with a realistic plan for how to succeed on LinkedIn in just five hours a week. You’ll also get a curated list of tools and resources to keep things simple and effective as you grow.


© 2025 Leoni Consulting Group. All rights reserved. Part of the "Level Up Your Education Brand on LinkedIn: in Less Than 5 Hours a Week." Not for redistribution or resale.

How to Succeed in Only 5 Hours a Week

🛠️ Tools and Resources

Final Thoughts

“Top-notch work from a top-notch team.” “Incredible opportunity for fellow EdTech and education companies. Elana and her amazing team do top-notch work, and this course is full of gems!” — Adam Bellow, CEO, Breakout EDU<hr><h3 id="f4bb7704-9384-4e65-a63b-d53ecbcce50b" data-toc-id="f4bb7704-9384-4e65-a63b-d53ecbcce50b">What if you could turn LinkedIn into your education brand’s most effective growth tool?</h3>More and more school and district leaders are using LinkedIn to learn, connect, and research potential partners. It’s becoming a key platform for education brands selling to schools—but most still aren’t using it strategically.You might already be posting, or thinking about it, but keeping up with best practices, creating content, and staying engaged on top of everything else? It’s a lot.And here’s the thing…very few education brands get LinkedIn right. Posting without a clear strategy, recycling outdated content, or going weeks without showing up leads to pages that sit inactive or get minimal engagement. Without best practices in place, even the most well-meaning efforts fall flat. That’s exactly why showing up with strategy and consistency gives you a major advantage.In fact, <a target="_blank" href="https://www.leoniconsultinggroup.com/blog/why-edtech-companies-should-invest-in-linkedin">72% of buyers use LinkedIn to research vendors</a> and your Company Page is often their first impression.This course was built for YOU. We see you. The education leader, marketer, or EdTech entrepreneur who wants to show up with purpose and consistency, actually enjoy the process, and feel confident that the time you’re spending on LinkedIn is worth it.<hr>“This can be your go-to handbook to crush LinkedIn.” “I can’t say enough about the professionalism and savvy that Elana Leoni and her team embrace in all their endeavors. And now there’s an online course! Highly recommend and hope to hear how your end game is impacted by this.” — Cate Tolnai, EdTech Consultant &amp; Coach &amp; Author<hr><h3 id="5c5a595d-4d5b-417d-bb94-cf02ee24e48d" data-toc-id="5c5a595d-4d5b-417d-bb94-cf02ee24e48d">Inside Level Up Your Education Brand on LinkedIn, you’ll learn a clear, proven system to:</h3>📈 Grow your Company Page’s visibility and reach🎯 Connect with the right people from school and district decision-makers to mission-aligned partners🤝 Attract qualified leads, clients, and supporters who align with your values and goals🧠 Build trust and credibility by showing up consistently as a mission-driven thought leaderAll in less than five hours a week.No guesswork. No overwhelm. Just a smarter, more strategic way to grow your presence on the platform your audience is already paying attention to.<hr><h4 id="e0b193bd-1eed-49a0-8683-fb419c911c6b" data-toc-id="e0b193bd-1eed-49a0-8683-fb419c911c6b">What You’ll Get:</h4>📘 A complete strategy to grow your LinkedIn Company Page built specifically for education brands 🛠️ Templates, swipe files, and a repeatable content calendar to post with confidence 🎯 A full audit toolkit to assess and improve your Company Page performance 📈 A system to increase reach, engagement, and follower growth without guesswork 🏅 Certificate of completion powered by Accredible, perfect to share on LinkedIn or on your resume<hr><h3 style="text-align: left" id="6d9ba81b-7016-494c-8904-e6e7d7601dc8" data-toc-id="6d9ba81b-7016-494c-8904-e6e7d7601dc8">A Simple 3-Step Process Built for Busy Education Brands</h3>We know you don’t have hours to waste figuring it out. That’s why this course walks you through a proven, repeatable process, with templates, tools, and time-saving tips to keep it simple and sustainable:<h4 style="text-align: left" id="7bc743ee-b106-48a1-ae35-0123b7e4a261" data-toc-id="7bc743ee-b106-48a1-ae35-0123b7e4a261">Audit</h4>Understand where you're starting, what’s working, and what’s holding you back. You’ll assess your Company Page, clarify your voice, and pinpoint the right areas to focus your time.<h4 style="text-align: left" id="f75088e2-68d3-4bcd-8817-37c3a162ea15" data-toc-id="f75088e2-68d3-4bcd-8817-37c3a162ea15">&nbsp;Content Strategy</h4>Plan what to post, when to post it, and why it matters without starting from scratch every week. You’ll build a sustainable cadence using templates, post types that drive engagement, and AI-powered tips.<h4 style="text-align: left" id="62ec948d-f188-4cbe-8f21-a5cc06bed475" data-toc-id="62ec948d-f188-4cbe-8f21-a5cc06bed475">Engagement Strategy</h4>Grow your reach and relationships in less than five hours a week. You’ll learn how to activate your team, create meaningful interactions, and amplify your presence with intention.<hr>“Tailored, actionable, and actually fun.” “If you're an education leader or entrepreneur looking to build a stronger LinkedIn presence without the overwhelm, Elana Leoni's course is a smart investment.” — Lisa Dean, CEO, EdTech Startups<hr><h3 style="text-align: left" id="b971cf06-100a-478a-be07-2117111dc169" data-toc-id="b971cf06-100a-478a-be07-2117111dc169">Our Guarantee: Built for Clarity and Results</h3>We’re confident this course will help you show up on LinkedIn with purpose and start seeing real engagement, reach, and relationships.If you complete the course and submit all of the assignments but still feel unclear on what’s working or how to move forward, we’ll schedule a free 1:1 strategy session to help you apply the system to your specific goals.We’re here to make sure you walk away with confidence and clarity and the support you need to take the next step.<hr><h3 style="text-align: center" id="07ce9410-83a7-4f87-9b0b-398390e8ff80" data-toc-id="07ce9410-83a7-4f87-9b0b-398390e8ff80">Ready to Grow Your Reach and Relationships on LinkedIn?</h3>You don’t need to figure it out alone. This course gives you the system, tools, and support to start seeing real results in less than five hours a week.<a target="_blank" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" href="https://leoniconsultinggroup.ezycourse.com/course-detail/linkedin-for-edu/22412/">Enroll Now</a><hr><h3 id="36915813-f25c-47b4-a63a-18f5db4cbbd7" data-toc-id="36915813-f25c-47b4-a63a-18f5db4cbbd7">What Our Learners Say</h3>“My time with the LCG team was hugely informative and empowering. I’m so excited to use all the resources and tools they’ve provided to craft an actionable social media strategy that fits our organization’s objectives, our audience needs, and our capacity.” — Max Bronson, Social Media Manager, WestEd“Before, we spent a lot of time doing tasks that were not getting us anywhere. Now, I know how to spend time on the right things—and how to know what’s actually working.” — Laura Thomas, Director, Experienced Educators Program, Antioch University New England“LCG was a game-changer for our social media strategy. With limited internal resources, we needed a team that could not only execute but also strategize, create, and adapt—and that’s exactly what they did.” — Melissa Cheramie, Springboard Collaborative“We’re getting better impressions than we’ve ever seen—and it’s only been two weeks into our new marketing efforts. Engagement is up too, hitting 80% on one of our latest posts. We’ve never seen results like this before.” — Rich Dixon, Creative Services Manager, Clarity Innovations<hr><img src="https://f.ezycourse.net/2743/cmah7nupl018max8z6dqe6bfd.png" data-href="https://www.leoniconsultinggroup.com/" onclick="window.open('https://www.leoniconsultinggroup.com/', '_blank')" style="cursor: pointer; width: 412px; height: auto; margin: 0px auto" alt="image" draggable="true"><a target="" rel="noopener noreferrer" href="https://www.leoniconsultinggroup.com/">Leoni Consulting Group</a> is a trusted EdTech marketing agency dedicated to helping brands increase reach, relationships, and revenue through social media, content, and email marketing.<h3 id="a22c0ff2-8379-4e42-aac2-e5cea4ba4a53" data-toc-id="a22c0ff2-8379-4e42-aac2-e5cea4ba4a53">Some of the brands we’ve helped:</h3><img src="https://f.ezycourse.net/2743/cmayc1ttx03ybee9n9no739ge.png" alt="image" style="width: 100%; height: auto; cursor: pointer; margin: 0px auto;" draggable="true"><hr>

Build a results-driven LinkedIn presence for your education brand. Get a clear strategy to increase visibility, strengthen credibility, and reach the decision makers who matter most.



Level Up Your Education Brand on LinkedIn — in Less Than 5 Hours a Week

Leoni Consulting Group

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Level Up Your Education Brand on LinkedIn — in Less Than 5 Hours a Week

Leoni Consulting Group

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