Get clear on why LinkedIn matters.

This chapter sets the stage for how education companies can use LinkedIn to build visibility, credibility, and connections without spending hours a day on it. You'll explore the platform’s unique role in the education landscape and what success looks like in this space.


© 2025 Leoni Consulting Group. All rights reserved. Part of the "Level Up Your Education Brand on LinkedIn: in Less Than 5 Hours a Week." Not for redistribution or resale.

LinkedIn’s Unique Role in Education & EdTech

✍️ Make the Case and Search for Your Audience

Finding Success on LinkedIn

✍️ Identify 1-2 Core Goals for Your Brand's LinkedIn

Your Mission & Value Proposition on LinkedIn

✍️ Share Your Mission and LinkedIn Value Proposition

Intro to LinkedIn for Education Brands

Before you post, assess where you stand.

An audit helps you identify quick wins and longer-term opportunities. Whether you have less than five hours a week or a bit more time to invest, this chapter walks you through exactly what to review on your company page and how to align it with your goals.

© 2025 Leoni Consulting Group. All rights reserved. Part of the "Level Up Your Education Brand on LinkedIn: in Less Than 5 Hours a Week." Not for redistribution or resale.

A Quick Audit for Maximum Impact

Basic Profile Metrics

✍️ Gather Three Months of Basic Profile Metrics

Know Your Audience

✍️ Review + Refine Your LinkedIn Audience

Define Your Voice and Tone

🤖 Using AI to Define and Refine Your Voice and Tone

✍️ Build Your Voice + Tone Mini Guide

Investigate Top Performing Posts

✍️ Gather Insights From Top Performing Posts

Seven Things to Include in Your Audit if You Have More Time

Step 1️⃣ Audit Your LinkedIn Company Page

Plan smarter, not harder.

Consistency beats complexity. In this chapter, you’ll learn how to develop a simple, effective content strategy, including what to post, how often to post, and how to save time while you're doing it.


© 2025 Leoni Consulting Group. All rights reserved. Part of the "Level Up Your Education Brand on LinkedIn: in Less Than 5 Hours a Week." Not for redistribution or resale.

Company Pages’ Role in the Scroll and Importance in the Ecosystem

Post Cadence, Timing, and Best Practices

Content Pillars: What to Post and Why

✍️ Start a Simple Content Inventory

Post Types: What They Are & How to Use Them

✍️ Post Types Quiz

Balancing Your Post Types

Writing Captions That Engage

🤖 Using AI to Make Post Creation More Efficient

✍️ Create One Post with AI Support

Step 2️⃣ Establish Your Content Strategy

It’s not just what you post, it’s how you engage.

Posting is only half the equation. This chapter focuses on building reach and relationships by showing up in comments, using employee engagement strategically, and building a sustainable engagement routine.


© 2025 Leoni Consulting Group. All rights reserved. Part of the "Level Up Your Education Brand on LinkedIn: in Less Than 5 Hours a Week." Not for redistribution or resale.

Why Engagement Matters

Amplifying Reach with Employee Engagement

Brand Engagement Routine

✍️ Try the 15-Minute Engagement Routine

Growing Your LinkedIn Company Page's Followers

Step 3️⃣ Implement Your Engagement Strategy

Keep it sustainable, and scalable.

The final chapter brings everything we've learned together with a realistic plan for how to succeed on LinkedIn in just five hours a week. You’ll also get a curated list of tools and resources to keep things simple and effective as you grow.


© 2025 Leoni Consulting Group. All rights reserved. Part of the "Level Up Your Education Brand on LinkedIn: in Less Than 5 Hours a Week." Not for redistribution or resale.

How to Succeed in Only 5 Hours a Week

🛠️ Tools and Resources

Final Thoughts

<h3 id="f4bb7704-9384-4e65-a63b-d53ecbcce50b" data-toc-id="f4bb7704-9384-4e65-a63b-d53ecbcce50b">What if LinkedIn could grow your education brand without draining your time or energy?</h3>You already know LinkedIn matters. But keeping up with best practices, creating content, and staying engaged on top of everything else? It’s a lot.Brands that show up consistently on LinkedIn can see up to 2x higher conversion rates, 3x more website traffic, and 5x higher engagement than other B2B platforms.1<hr><h3 id="fc75284f-2c0d-404e-bbe6-cdb8bab49735" data-toc-id="fc75284f-2c0d-404e-bbe6-cdb8bab49735">By taking Level Up Your Education Brand on LinkedIn, you’ll learn a simple, sustainable system to:</h3>📈 Grow your Company Page’s visibility 🎯 Reach and engage the right people 🤝 Attract the right partners, clients, or supporters 🧠 Build trust as a mission-driven thought leader<h4 id="e0b193bd-1eed-49a0-8683-fb419c911c6b" data-toc-id="e0b193bd-1eed-49a0-8683-fb419c911c6b">All in less than five hours a week.</h4>This course was built for you—the education leader, marketer, or EdTech entrepreneur who wants to show up with purpose and consistency, enjoy the process, and feel confident that your time on LinkedIn is worth it.<hr><h3 id="e3625a5d-9fc0-40c4-a431-8cdb882f4127" data-toc-id="e3625a5d-9fc0-40c4-a431-8cdb882f4127">Inside the course, you’ll follow a simple 3-step process to:</h3>✅ Build a credible, mission-aligned brand presence and know how to track your progress ✅ Identify your audience, and speak to what they care about ✅ Use LinkedIn’s unique features to grow your Company Page ✅ Develop a consistent posting and engagement routine ✅ Create smarter, faster content with AI-supported workflowsPlus: You’ll get templates, examples, and tools designed to save time, not add to your to-do list.<hr>We know you don’t have hours to waste figuring it out. That’s why this course walks you through a clear, actionable system, with templates, tools, and time-saving tips to keep it simple and sustainable:1️⃣ Audit → Understand where you’re starting, what’s working, and where to focus2️⃣ Content Strategy → Plan what to post, when, and why without reinventing the wheel every week3️⃣ Engagement Strategy → Amplify reach, build relationships, and grow your presence in less than 5 hours a weekStop spinning your wheels. Start building a LinkedIn presence that fuels your mission.<hr><img src="https://f.ezycourse.net/2743/cmah7nupl018max8z6dqe6bfd.png" data-href="https://www.leoniconsultinggroup.com/" onclick="window.open('https://www.leoniconsultinggroup.com/', '_blank')" style="cursor: pointer; width: 412px; height: auto; margin: 0px auto" alt="image" draggable="true"><a target="" rel="noopener noreferrer" href="https://www.leoniconsultinggroup.com/">Leoni Consulting Group</a> is a trusted EdTech marketing agency dedicated to helping brands increase reach, relationships, and revenue through social media, content, and email marketing.<h3 id="a22c0ff2-8379-4e42-aac2-e5cea4ba4a53" data-toc-id="a22c0ff2-8379-4e42-aac2-e5cea4ba4a53">Some of the brands we’ve helped:</h3><img src="https://f.ezycourse.net/2743/cmayc1ttx03ybee9n9no739ge.png" alt="image" style="width: 100%; height: auto; cursor: pointer; margin: 0px auto;" draggable="true"><hr><h3 id="36915813-f25c-47b4-a63a-18f5db4cbbd7" data-toc-id="36915813-f25c-47b4-a63a-18f5db4cbbd7">What Our Learners Say</h3>“My time with the LCG team was hugely informative and empowering. I’m so excited to use all the resources and tools they’ve provided to craft an actionable social media strategy that fits our organization’s objectives, our audience needs, and our capacity.” — Max Bronson, Social Media Manager, WestEd“Before, we spent a lot of time doing tasks that were not getting us anywhere. Now, I know how to spend time on the right things—and how to know what’s actually working.” — Laura Thomas, Director, Experienced Educators Program, Antioch University New England“LCG was a game-changer for our social media strategy. With limited internal resources, we needed a team that could not only execute but also strategize, create, and adapt—and that’s exactly what they did.” — Melissa Cheramie, Springboard Collaborative“We’re getting better impressions than we’ve ever seen—and it’s only been two weeks into our new marketing efforts. Engagement is up too, hitting 80% on one of our latest posts. We’ve never seen results like this before.” — Rich Dixon, Creative Services Manager, Clarity Innovations

Build a LinkedIn Company Page presence that drives results for your education brand in under 5 hours a week. Learn proven strategies to save time, boost visibility, and drive sales by connecting with the people who matter most.

Level Up Your Education Brand on LinkedIn — in Less Than 5 Hours a Week

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Level Up Your Education Brand on LinkedIn — in Less Than 5 Hours a Week

Leoni Consulting Group

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